Shifting from Amenities to Experiences
The LA Maker’s Loft, a versatile event space, sought to increase bookings but found that traditional marketing focused on amenities wasn’t resonating with potential clients. They wanted a fresh brand awareness campaign that showcased the unique experience of their space, rather than merely listing features. Together, we crafted a storytelling approach that went beyond typical ads and connected emotionally with audiences through the story of a couple’s engagement.
To capture the charm and personality of The LA Maker’s Loft, we developed an animated version of the couple’s engagement story instead of using a traditional sit-down interview. This approach helped the couple feel more relaxed and expressive, leading to a genuinely heartfelt story. The animation also distinguished itself from typical talking-head ads, offering viewers a fun, memorable experience that stood out across social platforms.
Creating a Standout Animated
Story to Engage Viewers
Combining Storytelling with a
Data-Driven Retargeting Strategy
We wanted the campaign to be more than just a feel-good piece; it needed to drive real conversions. After the initial engagement story piqued audience interest, we launched an extensive retargeting campaign focused on the space’s amenities and pricing details. By pairing emotional engagement with clear information on practical benefits, we created a pathway from inspiration to action.
Achieving a 5x Increase
in Bookings
The campaign delivered outstanding results, driving a 5x increase in direct bookings for The LA Maker’s Loft. This unique blend of storytelling and strategic retargeting not only built brand awareness but also successfully converted viewers into clients, reinforcing The LA Maker’s Loft as a sought-after event space in the market.
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