client
LA Maker’s Loft
Glines Creative
Jonny Glines
Alla Vart
Pham Dung
Deepjyoti Deka
Megvin Gjovari
Role
Creative Director
Marketing Strategist
Character Designer
Creating a Standout Animated
Story to Engage Viewers
To capture the charm and personality of The LA Maker’s Loft, we developed an animated version of the couple’s engagement story instead of using a traditional sit-down interview. This approach helped the couple feel more relaxed and expressive, leading to a genuinely heartfelt story. The animation also distinguished itself from typical talking-head ads, offering viewers a fun, memorable experience that stood out across social platforms.
Combining Storytelling with a
Data-Driven Retargeting Strategy
We wanted the campaign to be more than just a feel-good piece; it needed to drive real conversions. After the initial engagement story piqued audience interest, we launched an extensive retargeting campaign focused on the space’s amenities and pricing details. By pairing emotional engagement with clear information on practical benefits, we created a pathway from inspiration to action.
Achieving a 5x Increase
in Bookings
The campaign delivered outstanding results, driving a 5x increase in direct bookings for The LA Maker’s Loft. This unique blend of storytelling and strategic retargeting not only built brand awareness but also successfully converted viewers into clients, reinforcing The LA Maker’s Loft as a sought-after event space in the market.
Let’s work together.
Interested in working together? Fill out some info and I will be in touch shortly!