Powering Plex’s Free Streaming Launch
with a Scalable Content System
When Plex launched its free streaming service, they turned to our team to introduce their ad-supported video-on-demand (AVOD) platform and free-to-stream live TV channels. We developed a bold, eye-catching campaign that immediately set Plex apart in the competitive streaming landscape.
Building a Scalable Content System for Cost-Effective Growth
Following the launch, we partnered with Plex to establish a robust content system that allowed them to create an extensive range of assets while optimizing budget. Our approach was designed to feature 8-10 titles simultaneously, developing a substantial volume of trailers, teasers, sizzles, and still-image ads in a single, coordinated effort. This system maximized Plex’s reach across social media and streaming platforms while saving on production costs.
Empowering Brand Development and
Performance Testing
Our content system enabled Plex to rapidly generate a high volume of assets, which empowered the brand to refine its visual identity and conduct extensive performance testing. Instead of a one-size-fits-all sizzle, we created individual teasers and trailers for each film, each with unique visual treatments. This variety enabled Plex to test different approaches and audiences effectively. We also localized content across languages, giving Plex a seamless way to engage both local and international viewers.
Driving Record-Breaking Results
The results of our collaboration were exceptional. By the end of 2022, Plex recorded billions of minutes watched and doubled its year-over-year viewership. The company grew its monthly active users to 16 million and nearly tripled its annual ad revenue. Through a carefully crafted, budget-conscious content system, we helped Plex achieve remarkable growth and cement its standing in the streaming industry.
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