in-house
Zefr
Zefr Team
Jonny Glines
Ashley Wayne
Remo Colindres
Irene Wang
Shelly Yo
James Robertson
Role
Creative Director
Rebranding the leader in
contextual video targeting
The challenge was to re-think Zefr's value proposition and centralize it into a new visual system. I had the privilege of working with a top-notch team of marketing execs, communication directors, marketers, graphic designers and web developers from both in-house and third party agencies.
Nimble for scale
With sales offices in Venice Beach, New York, Chicago, San Francisco, Seattle, London and Utah, numerous teams touched brand design and marketing collateral. To maintain consistency, the brand guidelines were built with accessibility in mind.
Building the
digital marketing funnel.
To transform the website into a sales tool we strategized market validation and lead generation into the design. We created a library of case studies, capping each page with an endorsement and call-to-action.
Ready for launch
As Zefr prepared to to launch its contextual video targeting media buying suite, new product identity visuals were created.
Let’s work together.
Interested in working together? Fill out some info and I will be in touch shortly!