Launching Project Liberty with
a Strategic Content System
Project Liberty approached me to support the launch of their mission-driven company by editing a documentary that would articulate their vision of a decentralized internet and highlight the challenges posed by today’s internet gatekeepers. The documentary was central to communicating Project Liberty’s values, addressing the issues with current platforms, and sharing their vision of a free and fair social graph.
Creating a Scalable Content System for Impactful Messaging
To amplify Project Liberty’s message and maximize outreach, we developed a versatile content system that allowed them to test and refine their messaging while optimizing costs. In addition to the main documentary, we produced a range of short documentaries and ads, designed to explore and promote different facets of Project Liberty’s mission. This scalable content system enabled Project Liberty to release multiple targeted assets across platforms and test various angles to see which messages resonated best with diverse audiences.
Enabling Brand Growth
and Performance Testing
The high volume of targeted content created through this system empowered Project Liberty to build brand awareness effectively and measure engagement across a range of messages and formats. Our approach provided flexibility for real-time adjustments, supporting Project Liberty in honing its voice while expanding its reach. This adaptable system also positioned Project Liberty to reach a broader audience through network news and other major media outlets.
Catalyzing Growth and
Industry Recognition
The launch exceeded expectations, driving Project Liberty into mainstream media and helping them secure a significant $500 million investment. With a robust content system in place, Project Liberty has successfully amplified its vision of a decentralized internet and established itself as a prominent voice in the tech industry.
Let’s work together.
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