Chris Brown’s Heartbreak on a Full-moon tour featured a giant four-story-multi-level stage, each level featuring an LED screen for projection mapping.
Over a year ago Google rolled out the "snackable" 6-second ad unit across YouTube and now boasts of a "significant lift" in brand awareness for 70% of cases it tested. My co-worker at Zefr Andrew Wohlwend, SVP of Advertising wrote an article in AdAge about the execution.
Karin Fong is a creative director, and founding member of Imaginary Forces. To a packed house at the Herman Miller showroom, Fong walked through her past work and her process creating the title sequence for Boardwalk Empire.
To better understand the shifting nature of how consumers are watching and engaging with content, Zefr is publishing research on TV 3.0 – the next generation of TV – on YouTube
The MACHINE is people + culture + process
"For you, it's about having, and developing the ideas," Josh said. "That's the value to build your career around."