Creating a global broadcast campaign for Disney XD.

Client: United Front Design
Role: Designer/Animator

United Front Design brought me to work on Disney's "Watch" campaign from pitch to launch. The goal of the campaign was to promote the latest Disney OTT platform.

We personified the Disney XD viewer, young spunky kids who come from a variety of backgrounds, by shooting stop-motion-like video of various kids and compositing them in zany environments, that still resembled neighborhoods and homes.  

Strategizing for scale.

Production consisted of more than 20 different commercials. As part of a team of 5 designers, we came up with a quirky and colorful stop motion graphic style that involved 45 kid actors and 100 different scenes. The spots aired domestically and internationally.

Frames from the pitch.