Driving Engagement.
Role: Creative Director
Client: Hasbro Studios
Hasbro is a brand that is particularly exciting for our team to work with because the studio owns many properties that carry so much nostalgia including Transformers, GI Joe, My Little Pony, Jem and Holograms and many more.
Partnering with the Hasbro digital team, we created on brand creative to strategize watch sessions, and branded original content to drive engagement.
Increasing album sales on iTunes.
The brand wanted to convert digital audiences into Hasbro Studios album customers. We used YouTube to turn subscribers into fans of the album, creating lyric videos that drove viewers to iTunes checkouts.
Watch full video playlist here.
