Driving box office sales with YouTube.

Role: Creative Director
Client: Lionsgate

As part of their Motion Picture marketing strategy, we helped Lionsgate direct digital audiences to the box office with digital creative for trailers and branded content for their properties. 

Our creative drove views for new trailer releases, brought digital audiences to ticket checkouts, and in one instance, supported one of the studio's VR experiences.

Branded content that taps into fandom.

After the release date for iFrankenstein was pushed back for a third time, the studio needed to keep enthusiasm within the graphic novel fan base. A series of motion comics were released on the official Lionsgate channel, along with film publishing channels such as Fandango Movieclips.