Changing SNL viewership with social video.

Role: Creative Director
Client: SNL

Saturday Night Live counts on Zefr to manage the digital distribution of SNL content on Youtube. Since the partnership began, YouTube has become the number one way that people watch Saturday Night Live.

My team was responsible for the creative development and execution of SNL social video strategies. Our creative drove download for the NBC app, increased views on digital and helped drive broadcast tune-in. For the 40th anniversary of the show, we created a digital mashup trailer to be released to international audiences.