Rebranding the leader in contextual video targeting

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A start from scratch.

The challenge was to re-think Zefr's value proposition and centralize it into a new visual system. I had the privilege of working with a top-notch team of marketing execs, communication directors, marketers, graphic designers and web developers from both in-house and third party agencies.

 

Role: Creative Director
Client: Zefr in-house

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Versatile for circumstance, nimble for scale.

With sales offices in Venice Beach, New York, Chicago, San Francisco, Seattle, London and Utah, numerous teams touched brand design and marketing collateral. To maintain consistency, the brand guidelines were built with accessibility in mind. 

 
 

Ready for launch.

As Zefr prepared to to launch its contextual video targeting media buying suite, new product identity visuals were created.

 
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Building the
digital marketing funnel.

To transform the website into a sales tool we strategized market validation and lead generation into the design. We created a library of case studies, capping each page with an endorsement and call-to-action.

 
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